2 years ago

Bridgestone Invests $3 Million in Halfords' Automotive SaaS Platform Avayler

  • Halfords Group plc, a UK-based provider of Motoring and Cycling products and services, received a $3 million investment from Bridgestone

  • Bridgestone has acquired a 5% stake in Halford’s automotive Software as a Service (SaaS) service, Avayler, valuing the business at $60.5 million

  • In addition to the investment, a commercial agreement will allow Bridgestone to leverage Avayler’s products in retail stores and mobile applications

  • Avayler was developed in-house by Halfords to manage automotive services across its expansive garage network and increasing number of mobile vans

  • It offers an integrated solution that allows automotive companies operating in multiple locations to develop a competitive edge by delivering a vastly superior customer experience

  • The investment in Avayler comes after a period of rapid growth

  • Its first customer was American Tire Distributors Inc., one of the largest independent suppliers of tyres to the replacement tyre market in North America

  • Since then, Avayler has won a number of significant contracts with operators around the globe, including Tirebuyer in the U.S

  • and Mobivia in Central Europe.

      • ProblemTechnology

      "automotive service providers struggle to deliver a vastly superior customer experience and maximize colleague productivity due to inefficient management of services across multiple locations."

      Solution

      "Avayler, an automotive Software as a Service (SaaS) solution developed by Halfords, streamlines customer bookings, job execution, and uses algorithms to instantly calculate available customer time slots based on van location and parts availability."

      Covered on