a year ago
GrowUp Farms Secures £38M Investment from Generate Capital
GrowUp Farms, a London-based vertical farming company and certified B Corp, raised a £38M investment from Generate Capital to expand its capacity, accelerate its leadership of the UK salad category, and support its brands.
ProblemAgriculture
"Growing fresh produce sustainably and efficiently is challenging, especially in the UK where land is limited and weather conditions can be unpredictable. Consumers are increasingly demanding fresh, local, and sustainably produced food."
Solution
"GrowUp Farms is a vertical farming company that uses technology and renewable energy to grow fresh produce indoors, regardless of the weather. Their system is designed to be energy-efficient and uses 90% less water than traditional farming methods. They supply fresh, locally grown salads to major supermarkets and food service customers."