9 years ago

Swipii Secures $2.5 Million to Expand Loyalty and Marketing Platform for Small Businesses

  • Swipii, a Glasgow, UK-based provider of a marketing suite for small businesses, raised $2.5 million in new funding

  • The company intends to use the funds to accelerate its growth plans, expanding from its current base of merchants to a projected 4,500 merchants in 2017

  • Founded in 2014, Swipii provides small businesses with an automated loyalty and marketing CRM suite with a current user base of 410,000

  • The company has announced a strategic contract with Cordia to encourage and reward school pupils to eat healthier options at lunchtime and is in discussions to install the platform at 200 additional schools

  • Swipii has 43 employees operating from offices in Glasgow and London.

      • ProblemTechnology

      "Small businesses in the UK struggle to market themselves effectively and retain customers. They lack the resources and expertise to create and manage loyalty programs, automated marketing campaigns, and data-driven insights."

      Solution

      "Swipii provides an automated loyalty and marketing CRM suite specifically designed for small businesses. It simplifies marketing and customer retention by offering features like automated loyalty programs, targeted marketing campaigns, and data-driven insights, all in one platform."

      Covered on