7 years ago

Huel Secures £20 Million for Global Expansion

  • Huel, a UK-based maker of powdered food, has raised £20 million (US$26 million) in funding from growth equity firm Highland Europe

  • The investment will be used to expand into new territories and support the development of new products.

      • ProblemFood & Beverage

      "People are tired of cooking and want a convenient, healthy and affordable meal solution."

      Solution

      "Huel is a nutritionally complete meal alternative in powder form that is vegan, high in protein and fiber, low in sugar, and requires minimal packaging. It can be mixed with water or milk and consumed as a shake, or added to other foods to increase their nutritional value. Huel is designed to be a sustainable and convenient way to get all the nutrients you need."

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