11 years ago

Adbrain Secures $7.5 Million in Series A Funding to Fuel US and European Expansion

  • Adbrain, a London-based advertising technology company, has raised $7.5 million in Series A funding led by Octopus Investments with participation from existing investor Notion Capital

  • The company plans to use the funds to expand into the US and Europe and hire new engineers, big data specialists, and artificial intelligence experts

  • Adbrain's platform enables advertisers to create custom audience segments using their own data and third-party data, while leveraging automated technologies like real-time bidding and programmatic audience buying.

      • ProblemTechnology

      "Advertisers struggle to reach the right audience on mobile and multiscreen devices. Programmatic ad buying is complex and inefficient, making it difficult to target specific user groups."

      Solution

      "Adbrain offers a customizable platform for programmatic mobile and multiscreen audience buying. Their technology allows advertisers to create custom audience segments based on their own and third-party data, leveraging real-time bidding and programmatic audience buying."

      Covered on