8 years ago

Refract Secures Additional Funding from Mercia Fund Managers

  • Refract, a Newcastle, UK-based sales coaching platform, has secured additional funding from Mercia Fund Managers

  • This follows an initial funding round from Mercia and the Finance For Business North East Technology Fund in early 2017

  • The company will use the funds to further develop its product and team

  • Refract's SaaS platform provides managers with insights into their sales conversations, helping them understand top performers and build best practices

  • The company has a global customer base including VMWare, SumTotal, Dice, and Tata Steel.

      • ProblemTechnology

      "Sales managers don't have the tools to understand the nuances of sales conversations and they struggle to identify and fix missed opportunities. This leads to inconsistent sales performance and low team productivity."

      Solution

      "Refract's software analyzes sales calls and meetings to provide insights into what top performers do differently, identify missed opportunities, and build a library of best practices. This empowers managers to coach their team more effectively, leading to improved sales performance."

      Covered on