14 years ago

Azullo Secures Minority Equity Investment to Fuel Growth

  • Azullo, a UK-based online advertising platform provider, has secured an undisclosed minority equity investment from the North West Fund 4 Digital & Creative, managed by AXM Venture Capital Limited, and private investor Joel Rosenblatt

  • The funding will support Azullo's growth plans, including expanding its reach and developing new features for its platform

  • Azullo has built Respond, an online advertising platform that matches contextually relevant call to action buttons to content, and delivers campaigns via an overlay

  • Respond is now used by over 150 brands including Nike, Disney, BT, Microsoft, British Airways and lastminute.com

  • The North West Fund for Digital and Creative is part of the £185m North West Fund financed by the European Regional Development Fund (ERDF) and the European Investment Bank (EIB).

      • ProblemTechnology

      "Businesses struggle to effectively reach their target audience through online advertising, often encountering irrelevant ads and low engagement."

      Solution

      "Azullo's Respond platform uses AI to match contextually relevant call-to-action buttons with online content, delivering targeted ads through an overlay format, increasing engagement and conversion rates."

      Covered on