2 years ago

Attention Exchange Secures £700k to Revolutionize Advertising with Open Banking

  • Attention Exchange, a Cambridge-based startup, has raised over £700,000 in funding from undisclosed investors

  • The platform uses open banking to target customers who have opted in to share their spending habits and offers them direct payments for watching hyper-targeted ads

  • This innovative approach aims to disrupt traditional advertising methods by providing a more personalized and rewarding experience for consumers while giving brands a better way to connect with their audiences.

      • ProblemTechnology

      "Advertisers struggle to target the right people with their ads, resulting in wasted money and poor ROI."

      Solution

      "Attention Exchange uses open banking data to target consumers with hyper-personalized ads, ensuring that the right products and services are promoted to the right individuals at the right time."

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