Bloom Secures £300 Million to Provide Capital to Digital Entrepreneurs

Bloom, a UK-based revenue-based financing platform, has secured £300 million in funding led by Credo Capital Partners

The funding will be used to cement Bloom's position in the European market

Bloom's pricing model ensures brands only pay for what they use

The company's CEO, James Hickson, says Bloom is not another revenue-based lender and that the company saw an opportunity to innovate rather than simply join the herd

Bloom's product is based on a flexible pricing and deployment model that combines the best features of a revolving credit product with the predictability and transparency of cost that comes with fixed fee revenue-based lending.