Good-Loop Raises $6.1 Million to Turn Ads into Charity Donations

Good-Loop, a UK-based ad tech platform that converts ad views into donations to charities, has raised $6.1 million in a Series A funding round led by Quaestus Capital Management (QCM)

The funding will be used to accelerate product development, reduce digital advertising's carbon footprint, and expand internationally with new offices in New York and Chicago

Good-Loop's CEO, Amy Williams, emphasizes the company's mission to harness the value exchange between advertisers and consumers for social good.