5 years ago

Sustainable Deodorant Startup Wild Secures £500,000 Seed Funding

  • Wild, a UK-based startup focused on sustainable and refillable deodorant, has raised £500,000 in seed funding

  • The company, founded by Freddy Ward and Charlie Bowes-Lyon, aims to address the lack of innovation and sustainability in the personal care industry

  • Wild offers natural deodorant in a reusable aluminum case and provides a flexible subscription service

  • The funding will be used to further develop the product, expand the business, and acquire new customers.

      • ProblemConsumer Goods

      "less than 50% of bathroom products are recycled, compared to more than 90% in the kitchen, also lack of innovation in personal care sector"

      Solution

      "Wild introduces reuseable and biodegradable deodorant, which is 100% compostable, sustainable, and stylish, also aiming to introduce a curated selection of high-performance natural personal care products"

      Covered on