5 years ago

Glimpse Protocol Raises €1.4 Million to Revolutionize Digital Advertising with Privacy-Focused Platform

  • Glimpse Protocol, a UK-based startup, has raised €1.4 million in a seed funding round to grow its privacy-preserving ad platform

  • The round saw participation from Force Over Mass Capital, angel investors Simon Franks and Eric Salama, and Innovate UK

  • Glimpse Protocol's platform offers a solution for the advertising industry amidst growing privacy concerns and regulations

      • ProblemTechnology

      "Digital advertising is facing a major disruption due to privacy regulations and the phasing out of third-party cookies. This makes it difficult for advertisers to reach their target audiences effectively while respecting consumer privacy."

      Solution

      "Glimpse Protocol offers a privacy-preserving ad platform that allows advertisers to reach their target audiences without disclosing any personal data. It uses a combination of edge processing and cryptography to ensure that consumers can never be traced or de-anonymised. This approach provides a more ethical and efficient way for advertisers to reach their target audiences."

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