4 years ago

Playrcart Secures Over £1 Million to Expand Its Shoppable Advertising Technology

  • London-based adtech startup Playrcart has raised over £1 million in funding from private investors, including Dominic Shorthouse and Clive Hollick

  • The company plans to use the funding for international expansion and technical development

  • Playrcart also appointed Peter Scott, co-founder of WCRS and former CEO of Aegis, as its new Chairman.

      • ProblemTechnology

      "making it difficult for customers to buy products they see advertised, requiring them to navigate away from the ad to a separate website or app to make a purchase."

      Solution

      "turning any ad format, whether video, rich media, social media or live streaming, into a direct sales funnel, allowing customers to purchase products directly from the ad itself, without having to leave the platform they are on."

      Covered on