3 years ago

Provenance Secures $5 Million to Combat Greenwashing with Transparency Tech

  • Provenance, a UK-based startup fighting greenwashing with its transparency technology, has raised $5 million in a funding round

  • The company's platform verifies corporate sustainability claims, providing consumers with evidence of retailers' environmental and social impact

  • The investment will support product development and expand Provenance's reach to combat greenwashing on a larger scale.

      • ProblemTechnology

      "Consumers are increasingly factoring in sustainability into their purchasing decisions, but many companies are engaging in greenwashing, making false claims about their environmental impact."

      Solution

      "Provenance provides a technology called Proof Point that digitally verifies corporate sustainability claims, allowing consumers to see evidence of a retailer's sustainability claims. This helps to combat greenwashing and increase transparency in the supply chain."

      Covered on